Day 26: Launch Checklist

[Day 26/30: Product Manager to CEO 30 Day Challenge] The process of planning a new product launch is not an easy one. It requires a lot of time, energy, and money to promote your product and get people excited about it. This can be especially difficult if you're working with a small budget as a startup.

But don't worry! If you've followed along this exercise, you have the right strategy, and you are ready for a planned, thoughtful launch, even when you have limited funds.

Here's a quick summary of the things you need to check off your list before opening the floodgates! While this is not the complete list, if you skip any of these steps, your launch could be compromised—and that's not something you want.

Here are the top 10 things you need to do when preparing your product for market:

1. Research the competition

2. Define your target audience

3. Choose your price point

4. Create a marketing strategy

5. Write a press release and media kit

6. Set up social media accounts for your company and product

7. Determine how you will handle customer support issues

8. Get feedback from focus groups and beta testers about usability issues and bugs in your design

9. Run an A/B test on landing pages and purchase forms to see what works best with customers (some websites offer A/B testing software)

10. Launch!