Go To Market
In this Lesson
[Day 27/30: Product Manager to CEO 30 Day Challenge] Your First 100. You've got a product, and you're ready to get it out into the world. But now what? You've got to get your product in front of 100 users so you can start collecting feedback, but where do you even begin? Getting your product in front of 100 users is one of the most important steps in the process.
When you're starting out, it's important to get as much feedback as possible on your product. This can help you make sure that your idea is translating into a viable business model and product, and will also give you a chance to figure out whether or not there are any major problems with your idea.
Well, first off, you'll need to pick a few key points that will make your product stand out from the crowd:
1. What problem does your product solve?
2. Who are your customers?
3. How is your product different from others on the market?
Once you've identified these key points, it's time to start thinking about how to reach out to potential customers and get them interested in your product. Here are some helpful tips for getting started:
1. Create a list of sites where people who would use your product might hang out online (Facebook groups, Twitter chats) and engage with them there; this will help them feel like they already know you when they finally decide to purchase from you!
2. Don't be afraid to ask for help—there are tons of other entrepreneurs out there who have been where you are right now! Reach out via email or social media and see if anyone has advice for getting started with marketing or sales strategy.
In addition to running A/B tests, collecting all the quantitative data, make sure you are also collecting qualitative data by asking users what they like best about the product and how they use it most frequently (this will help you prioritize features).
